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Tribal Print · Abidjan · 2026

A brand from Abidjan, unified so it is recognised everywhere.

We gave Tribal Print a single design: the website, social media, emails, videos, motion and sound all look and feel alike. Everything on this page is a real file.

Tribal Print is a brand from Abidjan, and it is our own, not a client’s. We unified it before offering the same thing to others.

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Tribal Print website home page in the unified design, on desktop: the menu, the headline “This photo deserves better than your gallery.” and a photo of a family hanging their frame
Tribal Print website home in the unified design, on a phone
Tribal Print · Abidjan · 2026

The identity

First, the design of the brand.

Before the website, social media and videos, there is the identity: a logo, colours, lettering and pictograms. Everything else follows from it.

01

An elephant and a name.

The elephant, a symbol of Côte d’Ivoire, has been with the brand since 2025. The name is written as two words: Tribal Print.

The Tribal Print logo: a turquoise elephant, then “Tribal” in black and “Print” in turquoise
The main logo, horizontal version.

02

Kept, then refined.

The elephant and the lettering from 2025 are kept. The name is now written as two words, “Print” turns turquoise, and the brand’s turquoises replace the two greens.

2025

The 2025 logo: an elephant in two greens, then “TribalPrint” in black
The 2025 logo: the elephant and the lettering.

2026

Today’s logo: an elephant in two turquoises, then “Tribal” in black and “Print” in turquoise
Today’s logo: the same, refined.

03

The same logo, on every background.

White, black, turquoise, a single colour: there is a version for every background.

  • The logo in colour, on a white backgroundColour
  • The light version of the logo, on a black backgroundOn black
  • The light version of the logo, on a turquoise backgroundOn turquoise
  • The logo in black, a single colour, on a white backgroundBlack
  • The logo in white, a single colour, on a grey backgroundWhite
  • The logo in turquoise, a single colour, on an off-white backgroundTurquoise
  • The vertical version of the logo: the elephant above the nameVertical
  • The elephant on its own, without the nameElephant only
  • The icon: the elephant in white on a turquoise square with rounded cornersIcon
  • The name on its own, “Tribal Print”, without the elephantName only

04

One turquoise, white, ink.

Nine shades, each with its role: turquoise signs, white breathes, ink gives structure.

  • Tribal Turquoise
  • White
  • Ink
  • Light turquoise
  • Deep turquoise
  • Button turquoise
  • Pale turquoise
  • Wall white
  • Grey
The brand palette. The exact codes are handed over with the brand book.

05

A single family of letters.

Plus Jakarta Sans, the one used on the website and in the app. A headline in ink, with a single word in turquoise.

Brand book page: the Plus Jakarta Sans typeface in five weights, and a sample headline with “votre galerie” in turquoise
The brand book · Typography

06

A few gestures that come back.

The black frame with its white mat, tabs, rounded buttons: these are what make a visual recognisable.

A family portrait in its very thin black frame and wide white mat
The black frame and its mat.The brand book · Graphic elements
Two product cards, a turquoise button, an outlined button, an underlined link and tabs
Cards, buttons and tabs.The brand book · Graphic elements

07

Sixteen pictograms, one stroke.

Drawn on the same grid, with rounded ends, each in a pale turquoise disc.

The sixteen Tribal Print pictograms: aluminium frame, canvas, poster, photo prints, mug, pro printing, sending photos, delivery, mobile payment, gift, quality, message, Abidjan, photo restoration, fragile and hanging
The brand book · Pictograms

08

A family of brands.

Jericho Print and Muslim Print are written with the same lettering as Tribal Print. Each has its own symbol and colour.

  • The Tribal Print logo, with its turquoise elephant

    Tribal PrintTurquoise

  • The Jericho Print logo: a dove and a cross in copper, then “Jericho” in black and “Print” in copper

    Jericho PrintCopper

  • The Muslim Print logo: the black Kaaba with a gold band, then “Muslim” in black and “Print” in amber gold

    Muslim PrintAmber gold

09

Everything is gathered in the brand book.

A single document for everything that carries the brand’s name: the logo, colours, lettering, images, social media, video, sound. We only show a preview here: the detailed rules are handed over to the brand.

The cover of the brand book: the logo, “Vos moments. En grand. Pour toujours.” and a living-room scene with framed prints on the wall
The brand book · October 2026
  • Reduced preview of a brand book page: the logo and how it is used
  • Reduced preview of a brand book page: the palette
  • Reduced preview of a brand book page: typography
  • Reduced preview of a brand book page: graphic elements

Preview only: the full rules are handed over to the brand.

  • 20 chapters
  • To read online
  • As a PDF

Where we started

A good website, and a brand to make identical everywhere.

The Tribal Print website was already polished. The website, social media, emails and videos each had their own style: we unified the design and extended it to every medium.

  1. 01

    A website already polished

    A lovely shop, easy to browse, with a style of its own.

  2. 02

    One style per medium

    The website, social media, emails and videos each had their own look.

  3. 03

    A brand to unify

    One design, the same everywhere, so the brand is recognised at a glance.

The website as it was online on 19 Oct 2026.

Before · the original website

Original Tribal Print website home page, on desktop: the menu, the headline “Print it. Own it.” and product cards
Tribal Print · Abidjan · 2026

Before, after

From a good website to a unified brand.

The same pages, side by side: first the original website, then the same website in the brand’s unified design.

Before · the original website

Original Tribal Print website home page, on desktop: the menu, the headline “Print it. Own it.” and product cards
The original home page: already polished, with its menu, its headline and its product cards.

After · the same website, unified design

Tribal Print website home page in the unified design, on desktop: the menu, the headline “This photo deserves better than your gallery.” and a photo of a family hanging their frame
Same shop, same offer: the menu, the headlines, the colours and the photos now follow a single line.

Tribal Print · Abidjan · 2026

The customer’s journey

From photo to wall, in four screens.

A customer in Abidjan wants to turn a photo into a print. This is what they see.

  1. Choose

    They pick their print: aluminium, canvas or poster.

  2. Send a photo

    They send a photo from their phone and see a preview of the print before ordering.

  3. Pay

    They pay with Wave, Orange Money or MTN, the way they are used to.

  4. Get it delivered

    The print is made in the workshop, then delivered to their door.

The price and the button stay in view as you scroll the page.

Tribal Print website home page on a phone: a photo of a family hanging their frame, the headline “This photo deserves better than your gallery.” and the Create my frame button
The aluminium frame page on the current website, seen on a phone.Tribal Print · Abidjan · 2026

The brand everywhere

One universe, on every screen.

The logo, the colours and the way of speaking do not change from one medium to the next. That is why people recognise you.

01

Social media

An Instagram carousel, a story, a post and a Highlights cover: the same design everywhere, with white cards, pictograms and turquoise accents.

  • Slide 1 of 6: a man and a woman hang a family frame on the wall together, headline “What if this photo went on the wall?”
  • Slide 2 of 6: a smiling family portrait, step “The photo”, headline “Choose your photo.”
  • Slide 3 of 6: a framed family picture on a light wall, step “The frame”, headline “A real aluminium frame.”
  • Slide 4 of 6: a craftsman in black gloves prepares a framed print, step “The workshop”, headline “Prepared in Abidjan.”
  • Slide 5 of 6: a woman discovers her frame in a delivery box, step “At home”, headline “Delivered to your door.”
  • Slide 6 of 6: the summary “Your photo, your wall.” with the price, delivery, the discount and an order button
The Instagram carousel “Une photo, un mur” (“One photo, one wall”).Tribal Print · Abidjan · 2026
  • Instagram story: the question “Black frame or white frame?” with two answer buttons
    Tribal Print · Abidjan · 2026
  • Instagram post: a close view of a black aluminium frame, headline “A real aluminium frame.”
    Tribal Print · Abidjan · 2026
  • Instagram Highlights cover: a phone and an arrow, for “Order”
    Tribal Print · Abidjan · 2026

02

Advertising

Meta ads in the same design as the website: two images and three videos.

  • Ad: a canvas of four friends on the beach, above a sofa, headline “Your photo, on canvas.”
    Tribal Print · Abidjan · 2026
  • Ad: a woman looks at a family portrait in an aluminium frame, headline “From 10,000 F, restoration included.”
    Tribal Print · Abidjan · 2026
Video ad: from the photo in the phone to the frame on the wall.
Video ad: ordering a frame in three messages.
Video ad: the same old photo, before and after restoration.

03

Online

The website, the Facebook page and the order email carry the same brand.

Tribal Print Facebook page cover: “Your memories, big, at home.” and a woman hanging a family frame
Tribal Print · Abidjan · 2026
Tribal Print order confirmation email: “Thank you, your order is confirmed.”, with the summary and the Track my order button
The order confirmation email, with a demo first name.Tribal Print · Abidjan · 2026
  • The website on a phone: the preview of the frame on a wall, with the choices “On the wall”, “Front view” and “Frame detail”
    Tribal Print · Abidjan · 2026
  • The website on a phone: “From your photo to your wall”, the four workshop steps
    Tribal Print · Abidjan · 2026
  • The website on a phone: a slider compares an old photo before and after restoration
    Tribal Print · Abidjan · 2026

04

Print

Roll-up, print packaging, thank-you card, hanging card, mug box and workshop sign, all in the same style.

Tribal Print roll-up banner: “Your memories, big, at home.”
Tribal Print · Abidjan · 2026
Two versions of the frame packaging: standard carton and gift box
Tribal Print · Abidjan · 2026
Tribal Print workshop sign
Tribal Print · Abidjan · 2026
  • Tribal Print thank-you card: “Thank you for your trust.”
    Tribal Print · Abidjan · 2026
  • Tribal Print hanging card: three steps to hang a frame well
    Tribal Print · Abidjan · 2026
  • Tribal Print personalised mug box, with the logo and care tips
    Tribal Print · Abidjan · 2026

05

Video

Vertical films for social media: the workshop step by step, the order step by step and the restoration of an old photo.

The workshop step by step: checking the print, framing, packing and delivery.
Step by step: ordering a frame on the website, in five steps.
Photo restoration: an old, damaged photo, restored and then colourised.

The videos stay silent until you turn the sound on.

06

Motion

An animated logo signature, a framing animation that goes “from phone to wall” and the motion kit: animated titles, transitions, price tags, subtitles and an end card, in the brand’s colours.

The brand’s animated signature, with its sonic logo.
From phone to wall: the photo takes its frame.
The animated title: the text arrives over the image.
The “marie-louise” transition, which moves from one image to the next.
The price tag, which lands on the image.
The subtitles, which appear sentence by sentence.
The end card: the logo, the link to order and the WhatsApp number.

07

Sound

A sonic logo, the small sounds of the website and brand music.

The sonic logo (2 seconds).

An excerpt of the brand music (20 seconds).

Behind the scenes

Behind the brand, the workshop runs.

The same brand carries over to the team’s tools.

  • Orders

    Orders arrive in one place and are followed from purchase to delivery.

  • The workshop

    The workshop sees what to make and where each piece stands.

  • Deliveries

    Drivers and deliveries are followed on a single screen.

What the brand received

Seven things, all delivered.

  1. An identity

    Logo, colours and lettering, gathered in a brand book.

  2. Images

    A direction for the visuals: each image is chosen with care before it is used.

  3. Videos

    An animated signature, a vertical film and shorter versions.

  4. Motion

    Animations that come back the same everywhere, in the videos and on the website.

  5. Sound

    A sonic logo, the small sounds of the website and brand music.

  6. A website

    A website you can order from on a phone, in several languages.

  7. Tools

    A management tool for orders, the workshop, deliveries and stock.

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Your brand next

Your brand deserves the same universe.

Tell us about your business. We reply with the next step.

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