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Looking like a big brand is no longer reserved for big brands.

The problem

A patched-together brand that nobody recognises.

Today, the logo is made by one supplier, the video by another, the website somewhere else. The result: a patched-together brand that cannot be recognised from one medium to the next.

  • The logo from one supplier
  • The video from another
  • The website somewhere else
  • The sound from nobody

A brand is not a logo. It is everything your customers see, read and hear from you, the same everywhere: logo, colours, website, posts, videos, down to the sound of a button.

A brand at international standard, with its website, its social media, its videos, its motion and its sound, built by one team, in one system.

SYS·00Brand systems studio

Your brand, built as one system.

Identity, images, video, sound, motion, interface, website and back office. Designed together, produced from one source, regenerated when your brand evolves.

Start a projectSee the Tribal Print system

Built first for Tribal Print, Abidjan.

SEC·02Systems

Seven systems. One source.

Each system is drawn from the same plan. When your brand evolves, the whole set is regenerated, not patched.

Ref.SystemContents
SYS·01IdentityBrand platform, logos, colours, typography and brand book.
SYS·02ImagesAn art direction for your images.
SYS·03VideoAnimated signature, motion kit, colour grade.
SYS·04SoundSounds, a sonic logo, a brand voice and brand music.
SYS·05MotionInterface animations, with the same motion as the video.
SYS·06InterfaceAn interface system, in light and dark.
SYS·07ProductsWebsite, e-commerce, back office, languages.
Proofs laid on a light table, a hand adjusting a loupe
Hands on a graphics tablet, in front of a screen
SYS·06 Interface
A person listening on headphones at a sound desk
SYS·04 Sound

SEC·03Work

Four projects. Real files.

Tribal Print, our own brand, carries the complete system. Pariclair, Djecom and Woman Leader show what a client brand receives: identity, videos, website.

See the four projects
Tribal Print website home page in the unified design, on desktop: the menu, the headline “This photo deserves better than your gallery.” and a photo of a family hanging their frame
Tribal Print website home in the unified design, on a phone
Tribal Print · Abidjan · 2026

Main case study

Tribal Print, unified as one system.

Tribal Print is our own print brand, in Abidjan. Its website was already polished: in October 2026 we unified its design and extended it to every medium. We show the files.

Read the case study

Three brands built

Skincare, sold in pharmacies

Pariclair

Logo, identity, applications, animated signature and website

See the project

Digital marketing agency, specialised in sport

Djecom

Logo, identity, four videos and website

See the project

Ivorian NGO · young girls and women

Woman Leader

Identity, website and admin area

See the project

SEC·04Method

Four gates. You approve each one.

Nothing moves to the next gate without your approval. At each gate you see the real files, not a summary.

A bright corridor with four open doors

  1. Gate 1

    Direction

    The brand platform and three logo and colour directions, drawn side by side.

    You choose one direction

  2. Gate 2

    Brand book and key screens

    The chosen direction built as a system: logos, colours, type, elements, brand book and the key screens.

    You approve the system

  3. Gate 3

    Mockups

    The system applied to your documents, social formats, website and back office, in light and dark.

    You approve the mockups

  4. Gate 4

    Go live

    Files delivered, website and tools live, with a rollback ready.

    You approve the go-live

Two starting points

Rebrand

Your brand exists: we start with an audit of what is there.

New brand

Your brand starts from nothing: we start with a market study and a verified name.

Two people reviewing proofs laid on a large table
Gate 1 · Direction

SEC·05Offer

Three tiers. One system.

Brand Foundation, Brand System, Brand Platform: three ways to build your brand as one system.

Material samples stacked in steps: paper, board, wood, canvas

TIER·01SYS·01, short version

Brand Foundation

Where a brand starts.

An audit of what exists, or market study and naming for a new brand; the brand platform; three logo and colour directions; one chosen identity.

Deliverables

  • Audit or market study page
  • Verified name, for a new brand
  • Directions board
  • Logos, palette and type
  • Short brand book
Price
On request
Timeline
From one week to one month, depending on the scope
Discuss Brand Foundation

TIER·02SYS·01 to SYS·06

Brand System

The complete system.

Everything in Brand Foundation, then the full brand book, art direction for your images, motion kit, interface system, interface motion and sound identity.

Deliverables

  • Full brand book, online and as a PDF
  • Art direction for your images
  • Animated signature, motion kit and colour grade
  • Interface system and interface motion
  • Sound identity
Price
On request
Timeline
From one week to one month, depending on the scope
Discuss Brand System

TIER·03SYS·01 to SYS·07

Brand Platform

The system, live.

Everything in Brand System, plus the website or online store, the back office or internal tool, aligned SEO and a launch you can roll back.

Deliverables

  • Website or online store
  • Back office or internal tool
  • Careful SEO, to be found easily
  • Before and after captures
  • A go-live with rollback possible
Price
On request
Timeline
From one week to one month, depending on the scope
Discuss Brand Platform

Options

Videos (product films, voice-over, format versions), monthly content, maintenance and evolution of the system. Price on request.

An A4 proposal cover on a wooden table
A hand drawing a pencil line against a ruler

SEC·06Start

Tell us about your brand.

We reply with the next step. Then you approve each gate.

Joseph KakouFounderhello@tribalstudio.dev+1 505 523 2241

Start a projectBook a callWhatsApp