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Work · Identity, applications, animated signature, website

Pariclair, under a new sun.

Pariclair is an Ivorian skincare brand, sold in pharmacies. We created a world for it: a logo, colours, supports, an animated signature and a website.

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Pariclair website home on desktop: “Votre peau. Votre éclat. Votre Pariclair.” and a portrait of a smiling woman
Pariclair website home on a phone
Pariclair · 2026

In one line

A skincare brand that now has its sun, its colours and its world.

Who it is for

For Pariclair, an Ivorian skincare brand: body milks, oils, lotions and soaps, sold in pharmacies.

  • Skincare
  • Sold in pharmacies
  • 14 products

01

The original logo dates from 2025. The Sun logo keeps the script lettering and the palm trees, and gathers them under a sun: a symbol you recognise at first glance.

2025

Original Pariclair logo: script lettering and two yellow palm trees
The original logo, 2025.

2026

Pariclair logo: a yellow sun with two red palm trees beside the red script name
The Sun logo, the brand’s new symbol.

02

The brand guide.

One guide explains the logo, the colours and the lettering. Here are its cover, its colours and its typefaces; the detailed rules are handed over to the brand.

Cover of the Pariclair brand guide on a red background, with the Sun logo
The brand guide, as a preview: its cover.Pariclair · 2026
  • Pariclair Red
  • Sun Yellow
  • Cream
  • White
  • Ink
  • Stoneware
Two signature colours and warm neutrals. The exact codes are handed over with the brand guide.
The brand’s three typefaces: Kalligraphia for the logo, Manrope for headings, DM Sans for text
One lettering for the logo, one for headings, one for text.

03

The logo on its first supports.

The business card, the brand seal and the “Disponible ici” window sticker for pharmacies all carry the Sun logo.

  • Red business card with the Sun logo and the brand line
    The business card in the brand colours.Pariclair · 2026
  • Round red and yellow seal with the Sun logo and the brand line around it
    The brand seal.Pariclair · 2026
  • Red disc with the logo and the words “Disponible ici”
    The “Available here” window sticker for pharmacies.Pariclair · 2026

04

An animated signature.

In four seconds, the sun rises and the logo appears. It comes in three formats: vertical, square and horizontal.

The animated signature: the sun rises on the logo.

05

Ingredients to tell a story with.

Eight illustrated ingredients, to make people want to discover the products.

Carrot, jojoba, lemon, papaya, apricot, coconut, cacao and licorice on a cream background
Eight illustrated ingredients to tell the story of the products.Pariclair · 2026

06

A website to choose your routine.

The website presents the brand and its 14 products, then helps choose a routine: body or face. It reads as well on desktop as on a phone.

Website section with three steps: cleanse, hydrate, enhance
The “Le glow ? C’est vous.” section of the Pariclair website on a phone
The website: the “Le glow ? C’est vous.” section. Pariclair · 2026
Website section where visitors choose between body care and face care
The “Votre routine. À votre façon.” section of the Pariclair website on a phone
The website: choosing a routine. Pariclair · 2026

Pariclair

What Pariclair received.

  1. A logo

    The Sun logo, which brings together the brand’s lettering and palm trees.

  2. A brand guide

    Colours, lettering and rules, gathered in one guide.

  3. Supports

    A business card, a seal and a window sticker for pharmacies.

  4. An animated signature

    Four seconds, in three formats: vertical, square and horizontal.

  5. Illustrations

    Eight illustrated ingredients, ready to use anywhere.

  6. A website

    The 14 products, the routine chooser and a frequently asked questions page.

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Your brand deserves the same universe.

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